Marketing in the entrepreneurial context is a term often discussed, but seldom understood. Also, it is observed that most entrepreneurs, especially small & medium enterprises are averse to undertaking Marketing as a part of their business strategy, primarily because it is viewed as a
Key takeaways:
These sessions are targeted towards introducing entrepreneurs to the holistic concepts of Marketing & aligning the marketing objectives with their business objectives. Imparting an understanding of how to segment markets & position their brand using integrated marketing communication techniques which are imperative for any enterprise to succeed in today's brutal marketplace.